This project, completed in 2016 and part of the Regional Transit Committee (RTC) work program of the Atlanta Regional Commission (ARC), had the goal of establishing regional transit as a unified brand in Metro Atlanta. The project began with collaborative work sessions with the regional transit operators including Cobb Community Transit (CCT), Georgia Regional Transportation Authority (GRTA), Gwinnett County Transit (GCT), and the Metropolitan Atlanta Rapid Transit Authority (MARTA). Anticipated results included greater awareness of regional transit options and increased farebox returns for the transit operators. As the videos and posters below demonstrate, a satirical approach was applied. Creative Outhouse, subconsultant with Porter Novelli, did an incredible job on the creative work. * All products property of ARC.