Janae Futrell, AICP + LEED AP
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Metro Atlanta Transit Marketing

This project, completed in 2016 and part of the Regional Transit Committee (RTC) work program of the Atlanta Regional Commission (ARC), had the goal of establishing regional transit as a unified brand in Metro Atlanta.  The project began with collaborative work sessions with the regional transit operators including Cobb Community Transit (CCT), Georgia Regional Transportation Authority (GRTA), Gwinnett County Transit (GCT), and the Metropolitan Atlanta Rapid Transit Authority (MARTA).  Anticipated results included greater awareness of regional transit options and increased farebox returns for the transit operators.  As the videos and posters below demonstrate, a satirical approach was applied. Creative Outhouse, subconsultant with Porter Novelli, did an incredible job on the creative work.   * All products property of ARC.
© JanaeFutrell.com, 2017.  All rights reserved.  Unauthorized use and/or duplication of this material without express and written permission from this website and blog’s author/owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Janae Futrell with appropriate and specific direction to the original content. 
  • Home
  • Expertise
    • Transportation >
      • Human Services Transportation Plan
      • Metro Atlanta "Simply Get There" Software
      • Metro Atlanta Transit Connectivity
      • Maashaven Subway Station Redesign
      • Metro Atlanta Transit Marketing
      • Metro Atlanta Mobility Management
      • Red Hook Transport Plan
      • Georgia Statewide Transit Education
    • Smart Cities >
      • Experience SmartATL
      • Smart City Infrastructure Set-up
      • Advanced Analytics + Operations
      • Future of Smart Cities
      • Transportation Internet of Things
      • Digital Signage
    • Data-Driven Decision Making >
      • Outcome-Driven Technology
      • Performance Measurement
    • Emergency Management >
      • Haiti Housing Reconstruction
      • Metro Manila Hazard Resistant Housing
      • Mumbai Informal Settlement Resiliency
      • Asia-Pacific Red Cross Shelter
    • Master Planning >
      • Guri Redevelopment
      • Norfolk State University
      • Incheon New City
    • Green Building >
      • Metro Atlanta Sprawl Reversal
      • Copenhagen Sea Level Rise
      • LEED Commercial Interior
  • Art + Architecture
    • Sketches
    • Drawings
    • Paintings
    • Architecture
    • Urban Design